The backstory
Explore my professional experience and education below to know more about my journey as a creative leader.
Professional path
Experience in agency, corporate, and entrepreneurial roles has shaped my broad and adaptable approach to deliver under pressure.
Head of Digital Design
Currently leading strategic creative innovation, mentoring the design team and shaping the brand across platforms and digital initiatives to increase brand love and user engagement.
October 2021 – Present
3 years 9 months
Senior Art Director
Provided team leadership and art direction, supporting client objectives and increasing brand awareness through creative excellence from concept to delivery.
August 2019 – September 2021
2 years 2 months
Founder and Director
Founded and directed a QSR, managing all aspects of the business, from branding and marketing to operations and growth strategies, achieving profitability and expansion.
February 2017 – January 2019
2 years
Senior Graphic Designer
Delivered high-quality graphic design executions for diverse clients, contributing to impactful campaigns and concepts that win pitches and hearts driving brand love.
October 2014 – September 2016
2 years
Senior Graphic Designer
Provided senior-level graphic design expertise, delivering crafted design assets, supporting client objectives and contributing to the agency's creative output and excellence,
January 2014 – September 2014
9 months (Contract)
Midweight Graphic Designer
Developed graphic design solutions, supporting client pitches, brand identity design and visual communication projects, enhancing brand recognition and consistency.
February 2013 – October 2013
9 months (Contract)
Junior Graphic Designer
Provided graphic design support, contributing to visual executions, and gaining foundational industry experience in a fast-paced brand design agency environment.
April 2010 – July 2011
1 year 3 months
Academic Journey
My education provides foundational knowledge and continuously expands my skillset, ensuring well-informed thinking.
Advanced graphic design studies, within the bachelor framework, deepening expertise in strategic design thinking for a specialised design position.
(BTech) Graphic Design
The fundamentals of UX design, that includes user research, journey mapping, wireframing and prototyping, to create user-centric digital experiences.
User Experience
Core digital marketing strategies, from SEO and social media to Google Analytics, CRM and paid advertising, for effective online campaign management.
Digital Marketing An introduction to generative AI, understanding its impact on digital design, responsible AI, and gaining insights into leveraging AI for enhanced design workflows.
Generative AI
A foundation in graphic design principles, spanning visual design, art history, drawing, and industry practices, preparing for a professional design career.
(NDip) Graphic Design 2008