Discovery Bank Card The Discovery Bank virtual card was designed and optimised for various payment gateways, creating a sense of movement with fluorescent lines, electric colours, and a premium feel with matt and metallic textures. Client Discovery Bank Skillset Design Principles Year 2023
https://yaj.co.za/wp-content/uploads/2025/04/Heritage_Video_16x9_01.mp4 Heritage Day Content To cut through the typical Heritage Day content, the concept prompted intimate reflection on individual heritage, using emotive storytelling interwoven with heartfelt a product demonstration. Client Mr D Skillset Creative Direction, Conceptual Thinking, Video Principles Year 2023
Toy Kingdom x Mr D Launch The Little Adventures of Dumi and Toadie, vinyl-style toy characters, playfully brought together the brand assets of Toy Kingdom x Mr D to launch this delivery partnership. Client Toy Kingdom x Mr D Skillset Conceptual Thinking, Art Direction, Generative AI Year 2025
Firstbank Nigeria Branding The more progressive repositioning of Firstbank Nigeria was helped by a brand evolution with richer, brighter colours, correcting the elephant’s anatomy with cleaner lines, while retaining its heritage and strength. Client Firstbank Nigeria Skillset Design Principles, Typography Year 2013
Mr D Brand Refresh The retail expansion of Mr D required integrated and user-centric thinking, repositioning the app from food to convenience with a cleaner logo, playful illustrations, distinct photography and bold typography. Client Mr D Skillset Creative Direction, Design Principles, UI/UX Fundamentals Year 2022
Skop Sauce Campaign Skop Sauce, a new hot sauce would be available free for Mr D users to add to orders. An integrated approach, from screen to store, gave this sauce a bit of skop and a longer lifespan than usual in-store collateral. Client Mr D Skillset Creative Direction, Conceptual Thinking, Art Direction Year 2023
Vitality x Nando’s Launch Social media posts for Discovery Vitality x Nando’s partnership used a witty, tongue-in-cheek approach, employing innuendo, censored pixelation, and emojis. Client Discovery Vitality Skillset Conceptual Thinking, Art Direction Year 2019
Wealth is a Behaviour A print advertisement for Discovery Bank Black Suite juxtaposed physical money management with the metaphoric behaviour of the wealthy, akin to a high-end lifestyle magazine. Client Discovery Bank Skillset Conceptual Thinking, Art Direction, Copywriting Year 2020
Sticky Waffle Branding Sticky Waffle required a brand strategy and identity that would capture attention and win hearts. The bright yellow colour, gooey syrup running of the rounded wordmark gave this brand it’s bold and playful identity. Client Sticky Waffle Skillset Conceptual Thinking, Design Principles, Typography Year 2017
Wordmark Collection A showcase of bespoke wordmarks that explore unique bold letterforms, often evoking a concept through abstract representation rather than literal imagery. Client Multiple Skillset Design Principles, Typography Year Multiple
