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    Campaigns

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    Mr D Social Content emotive portrait photograph of old South African grandfather sitting in a armchair outside
    Campaigns

    Heritage Day Content

    Cutting through typical Heritage Day content by intimate reflection on individual heritage with emotive storytelling and product demo.

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    Toy Kingdom x Mr D 3D generative AI brand assets playfully co-branded with vinyl-style toy characters riding scooter
    CampaignsDigital

    Toy Kingdom x Mr D Launch

    Playfully brought together Toy Kingdom x Mr D brand assets with vinyl-style toy characters, Dumi and Toadie, for partnership launch.

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    Skop Sauce sachet packaging design
    CampaignsDigital

    Skop Sauce Campaign

    The Skop Sauce campaign was an integrated screen-to-store approach for Mr D’s new hot sauce, ensuring longer-lifespan in-store collateral.

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    Discovery Vitality x Nando's Launch tongue-in-cheek social media posts for partnership using innuendo and pixelation, and
    Campaigns

    Vitality x Nando’s Launch

    Witty, tongue-in-cheek social media posts for Discovery Vitality x Nando’s launch, using innuendo, pixelation, and emojis.

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    Discovery Bank magazine advertisement showing emotive portrait photography with minimal typography and premium lifestyle magazine aesthetic
    CampaignsPrint

    Wealth is a Behaviour

    Print campaign for Discovery Bank Black Suite, juxtaposes physical money management with a high-end lifestyle magazine aesthetic.

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    Yajna White Logo

    My strategic and practical approach as a Creative Director shapes business objectives into bold brand experiences for meaningful outcomes.

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