https://yaj.co.za/wp-content/uploads/2025/04/Heritage_Video_16x9_01.mp4 Heritage Day Content To cut through the typical Heritage Day content, the concept prompted intimate reflection on individual heritage, using emotive storytelling interwoven with heartfelt a product demonstration. Client Mr D Skillset Creative Direction, Conceptual Thinking, Video Principles Year 2023
Toy Kingdom x Mr D Launch The Little Adventures of Dumi and Toadie, vinyl-style toy characters, playfully brought together the brand assets of Toy Kingdom x Mr D to launch this delivery partnership. Client Toy Kingdom x Mr D Skillset Conceptual Thinking, Art Direction, Generative AI Year 2025
Skop Sauce Campaign Skop Sauce, a new hot sauce would be available free for Mr D users to add to orders. An integrated approach, from screen to store, gave this sauce a bit of skop and a longer lifespan than usual in-store collateral. Client Mr D Skillset Creative Direction, Conceptual Thinking, Art Direction Year 2023
Vitality x Nando’s Launch Social media posts for Discovery Vitality x Nando’s partnership used a witty, tongue-in-cheek approach, employing innuendo, censored pixelation, and emojis. Client Discovery Vitality Skillset Conceptual Thinking, Art Direction Year 2019
Wealth is a Behaviour A print advertisement for Discovery Bank Black Suite juxtaposed physical money management with the metaphoric behaviour of the wealthy, akin to a high-end lifestyle magazine. Client Discovery Bank Skillset Conceptual Thinking, Art Direction, Copywriting Year 2020
